Graphic design is the art of communication, stylising, and problem-solving through the use of type, space & image.
Graphic design isn't, as many believe, just about the way something looks. It is in fact a delicate balance between form and function.
I offer cost effective solutions and you’ll get the most out of your design or marketing budget. I don’t use pretentious designer talk and keep all aspects of my design work as simple and straight forward as possible.
My range of design services range from printed materials such as advertisements, stationery, business cards, or marketing materials, to logo design, branding and website design.
I look forward to working with you on your next project!
Stephen.
The design process
Before starting any new design project it's important to find out the following...
1. Who is the target audience ?
Who are we designing for? This will have a great impact on the style, content and message of the project.
2. What is the message ?
What is message you are trying to get across to the target audience. What is the main thing you want to get across?
3. What are the specs of the project ?
Dimensions of the job, number of pages, colours, paper stocks, is stock photography required, etc, etc.
4. What is the budget ?
This can be an awkward question but… if you have a specific budget in mind, it can help to determine the scope of the project.
5. Is there a specific deadline ?
When do you need the design and or print job? It's always good to know if there's a tight deadline or not.
6. Additional creative direction
Is there an existing brand that I need to match? Have you a colour scheme, typefaces, logos or other elements that need to be incorporated into your design?
Collecting this information, and any other ideas, from you the client, will help the working relationship and design process go smoothly.
I accept and can supply files in the following software formats:
Adobe PDF format is often best used to share files files back and forth. I also support software such as Adobe inDesign, Illustrator, Photoshop, CorelDraw and Affinity Designer, plus just about any graphic format you might have.
Please contact me if you have any questions regarding file formats.
True Design - Design / Print / Web
Christchurch, New Zealand.
Copyright 2020
